I don't want to sound like a snob but I was quite disappointed with Etsy booth and the show in general. It was held in the Better Living Center which is an old an tired building and the show was significantly smaller than others I have been to. I was able to see all the booths in just over 1 hour, and that includes stopping and talking to some of the vendors.
On to the main reason for my post, the Etsy Canada booth. The booth was off to one side and I suspect many people missed it as it wasn't in a main aisle. You would have had to go looking for the display or covered every single inch of the show floorspace to find it (Strike #1).
This is the view as I approached the display
The item I was in search of was in the corner on the ladder (sorry, I'll work on getting the photo right way around)
Each item had a number beside it. Umm, but what does that number mean? Oh wait, you had to go to the bookshelf at the left and dig out one of those little orange booklets (Strike #3). That was the where you could learn about the shop that made a particular item. The booklets were not prominently displayed nor were they very well produced (in my opinion).
Finally let me show you the wonderful work of SNLCreations
Stunning right? I know the maker (and I suspect all other Etsy members who were chosen for this event) were very excited to have their item showcased. Sadly I don't expect any of the shops will see increased view or sales from it.
I hope Etsy tries again to showcase the artisans of Etsy, but I hope they get some marketing and merchandising advise before they do.